Cliff Fox

Career so far I have worked in IT infrastructure and software progressing from technical engineer, projects manager to operations director on various roles in the UK and overseas. I have been managing director of SICL since 2006.

If you could be anyone else for a week, who would you be and what would you do? Tony Stark. I'd like to fly and blow things up. However, maybe split the week and also be David Cameron for a day or two and commit investment to British manufacturing.

Cloud - friend or foe? Friend. SICL Cloud has been a great development and this market is growing.

Has 2011 been as bad as everyone said it would be? I think it has. It's been harder than previous years and while we've still achieved growth, the work required has been considerable.

What would you have as your last meal? Liver with a nice chianti.

Who would you like to be stuck in a lift with? Harry Houdini, but not for long.

Have any of your predictions come true this year? Yes. Barcelona won the Champions League and will win it again this season.

What do you see as the channel's biggest challenge in 2012? Reluctance to commit and spend is at an all-time high.

What is the best part of your day? It's still bedtime stories.