Jon Godfrey

Career so far I have been a technology buyer for NatWest, a technology lifecycle consultant, the founder of Life Cycle Services, and a campaigner for awareness of residual data security. I have been product director at Sims since 2008.

If you could be anyone else for a week, who would you be and what would you do? Michael Eavis for the last weekend in June. I would drive around in my Land Rover meeting the very best in the music industry.

Cloud - friend or foe? All technology change is good - providing your business is able to evolve. Of course that makes it both.

Has 2011 been as bad as everyone said it would be? It has been tough but we grew revenue and margin and launched new business streams. It was good fun really.

What would you have as your last meal? Does a mojito at Sa Trinxa, Salinas Beach count as a meal?

Who would you like to be stuck in a lift with? Apart from the obvious male response, it would have to be Gandhi, Tim Berners-Lee and Steve Jobs. That should just about do it.

Have any of your predictions come true this year? No. I too have not got a clue what's going to happen next but at least I'm ready for change.

What do you see as the channel's biggest challenge in 2012? Finding measurable added value in the days of "austerity".

What is the best part of your day? Putting my kids to bed, reading them a story and then maybe my new hobby - making cocktails. Proper cocktails, mind. Espresso martini anyone?