Wayne Cockerill

clock

Career so far I have spent 25 years working within IT, starting out at the Mars Group where I first cut my teeth in IT with PC DOS and good old Lotus 123. Having an entrepreneurial passion, I moved from a large corporation to an independent reseller with great potential and joined Aindale to run the support operation. Working quickly up through the company, I became a director and partner before taking full ownership and establishing Aindale as a successful VAR, employing nearly 50 people over two divisions. In addition, in 2002 I became chairman of Network Group, the UK’s premier IT buying group, and I now enjoy leading both organisations.

If you could be anyone else for a week, who would you be and what would you do? An astronaut on the next space mission – I have always wanted to see the ‘Blue Planet’ from space.

Cloud – friend or foe? It is a friend for those making money from it, so grasp and understand the opportunity. The channel is catching up with its adoption and it is finding its real position and client benefit in the market. Moving into 2012, the reseller community has to ensure it is part of its portfolio. For those who still feel it is a foe, just make sure you are in the gang, because at some point you will have to play in this or lose business, whether you like it or not. So however you feel, keep the cloud close to you.

Has 2011 been as bad as everyone said it would be? No. Certainly business spending has been reduced, but there is still business out there. Everyone just has to work harder to get it. The second half of 2011 is showing massive growth, which is a great sign and gives optimism that this continues into 2012.

What would you have as your last meal? A traditional lamb roast dinner – I can taste it now.

Who would you like to be stuck in a lift with? Professionally it has to be Richard Branson – a true British entrepreneur. Personally, it has to be Kylie Minogue (my wife will kill me).

Have any of your predictions come true this year? Yes, that 2011 will be a tough year in IT. But also by all my team working with added focus and determination making it what we want it to be.

What do you see as the channel’s biggest challenge in 2012? Creating demand while retaining margins in what is likely to be another tough year. In retail, it will be competitiveness against the ever stronger e-tail pricing – just look at the high street.

What is the best part of your day? Apparently I have two. Getting up and starting the day with a clear direction and delivering it. And of course, arriving home to a busy house and switching off the laptop.

You may also like

Distributor

clock 16 December 2011 •

Reseller

clock 15 December 2011 •

Reseller

clock 15 December 2011 •

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Reseller

Atos Q1 revenues struggle after failed Tech Foundations sale

Atos Q1 revenues struggle after failed Tech Foundations sale

The French reseller's revenues were dragged down by poor performance in the Americas

clock 26 April 2024 • 1 min read
Channel Champions ep. 3: Beyond the bottom line

Channel Champions ep. 3: Beyond the bottom line

The third episode of Channel Champions features Alastair Wynn from Softcat and Roger Whittle of Jigsaw24, uncovering how businesses can thrive financially while prioritising sustainability.

clock 25 April 2024 • 1 min read
Xperience Group CEO: 'We're on course for £40m by 2025'

Xperience Group CEO: 'We're on course for £40m by 2025'

CRN caught up with Iain O'Kane to hear what’s changing in the business and how the gap between MSP services and business applications is narrowing

Kelsey Rees
clock 24 April 2024 • 4 min read

Highlights

Staff & Salaries 2022

Staff & Salaries 2022

A snapshot of pay and headcount trends in the UK channel

Doug Woodburn
clock 09 March 2022 • 1 min read
Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Stephen Fenby talks to CRN after Midwich’s 2021 results in which profitability exceeded pre-pandemic levels

Josh Budd
clock 08 March 2022 • 3 min read
4 more vendors suspend sales in Russia following Ukraine invasion

4 more vendors suspend sales in Russia following Ukraine invasion

IBM and Microsoft are among a number of vendors which have also announced that they will halt sales in Russia following the invasion of Ukraine.

clock 08 March 2022 • 3 min read