David Pollock

Career so far:

I have been a concert promoter, music video producer, and worked in property development, utility sales, telecoms and apps.

If you could be anyone else for a week, who would you be and what would you do?

Winston Churchill. I'd win a war.

Cloud - friend or foe?

Definitely friend.

Has 2011 been as bad as everyone said it would be?

No.

What would you have as your last meal?

Rib-eye steak, pepper sauce and skinny fries.

Who would you like to be stuck in a lift with?

Kiera Knightly.

Have any of your predictions come true this year?

Too many to list.

What do you see as the channel's biggest challenge in 2012?

Weak, ineffective regulation.

What is the best part of your day?

Answering really stupid questions.