Tony Price

Managing director, Chiltern IT

Career so far I have spent 20 years in the industry: seven years with CHS Distribrution in various roles, 11 years with WStore UK as UK founder and managing director, and two years with Chiltern IT.

If you could be anyone else for a week, who would you be? Usain Bolt. He lives in Jamaica, travels around the world working for less than 10 seconds at a time and has also learnt about handball.

What will next year’s most overhyped industry buzzword be? The one it is now: cloud.

Has 2012 been a good, bad or ugly year? It was a great year due to recording our highest revenues, margins and profit figures.

What would you have as your last meal? It would have to be a couple of Croatian delicacies: Šurlice with lamb and fresh bread followed by Kremšnita with a bottle or two of Žlatina wine.

What keeps you awake at night? My 20-month-old daughter.

What piece of technology could you not be without? My iPhone (camera, video, social media, email, internet, diary, gym planner and keeps my kids occupied. Oh, and it makes phone calls too).

Have any of your predictions come true this year? No.

What is the best partner/customer trip you have ever been on? I’ve been very lucky – all of them were great for different reasons but it has to be: learnt to ski in Canada, golf in Spain/Portugal, World Cups in France/Japan… oh I don’t know, I can’t decide!

What do you see as the channel’s biggest challenge in 2013? Dealing with recession issues and continuing the growth pattern we’ve been on.