Neil Murphy

Group managing director, Bytes Technology Group

Career so far So far, so good.

If you could be anyone else for a week, who would you be? Prince Harry. Why? Are you serious?

What will next year’s most overhyped industry buzzword be? Contrafibulations.

Has 2012 been a good, bad or ugly year? It has been good, helped by botox, nips, tucks and a high-fibre diet.

What would you have as your last meal? Something low in calories and saturates and high in polyunsaturates. I wouldn’t want to get fat.

What keeps you awake at night? My wife’s snoring.

What piece of technology could you not be without? My trusted abacus.

Have any of your predictions come true this year? Only that Australia would beat us in the Olympic medals table. Oh. Wait! Hang On. Haha, Aussie loooooooooooosers!

What is the best partner/customer trip you have ever been on? I once went to Canvey Island and had an all-expenses paid trip to the sea food bar on the beach. Double helpings of cockles ‘n’ muscles. Get in there!

What do you see as the channel’s biggest challenge in 2013? Although it is a great company, especially its No.5 fragrance (my favourite), I think their biggest challenge will come from George at Asda and that perfume from Jade Goody. (I’m not sure what that question has to do with the IT industry, though).