Ann Keefe

Regional Director – UK & Ireland, Kingston Technology Europe

Career so far I've worked at Newbury Data, Compaq, AST, Datrontech and Kingston Technology.

If you could be anyone else for a week, who would you be? Mo Farah – then I could achieve a really good time in the half marathon I’m running on Sunday.

What will next year’s most overhyped industry buzzword be? Big data – we have great expectations for what this will mean for the memory market – once everyone understands what it is.

Has 2012 been a good, bad or ugly year? It’s been a bit of a mix of all three, but we’ve just hit our Q3 target and we are feeling bullish about Q4.

What would you have as your last meal? It would be liquid, cold and fizzy.

What keeps you awake at night? Trying to think of answers to these questions.

What piece of technology could you not be without? My Kingston Wi-Drive – it’s great for sharing music and films with friends wirelessly.

Have any of your predictions come true this year? We predicted big growth in Kingston SSD sales and the uptake this year has been astonishing with no signs of slowing down.

What is the best partner/customer trip you have ever been on? The Kingston trips, of course.

What do you see as the channel’s biggest challenge in 2013? Doing more with less. But as Mo Farah said: "It's all hard work and grafting, but anything is possible."