Adam Jarvis

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Chief executive, Intrinsic Technology

Career so far I started as a Unix applications reseller, before moving to Logitech and then joining Nortel as a client director, helping to grow enterprise revenues from $2m to $12m. I joined Intrinsic as sales and marketing director in 2005 before becoming CEO in 2012.

If you could be anyone else for a week, who would you be? Dave Jones, Sheffield Wednesday boss. To get the players ready for a game at Hillsborough on Saturday and then sit in the dugout would be a dream come true.

What will next year’s most overhyped industry buzzword be? Big data – there’s a lot of talk but not very much action in the channel as of yet.

Has 2012 been a good, bad or ugly year? Very good. Revenue has continued to grow so I can’t ask for much more than that.

What would you have as your last meal? As long as I was with my family I wouldn’t mind what was served. Hopefully something from the east.

What keeps you awake at night? The thought of staying still as a company, and as a business leader. I never want to find myself satisfied with being part of the crowd – I want us to always be ahead of the curve.

What piece of technology could you not be without? My iPhone. The smartphone has become a business necessity in such a short space of time – I don’t know how we managed to get anything done without them.

Have any of your predictions come true this year? I thought that service would start to take precedence over product in the channel, and I think the cloud is certainly accelerating this.

What is the best partner/customer trip you have ever been on? I went to Las Vegas recently for a President’s trip that I hosted. We took the six best performing staff from a range of areas – operations, sales, engineers. It made for a brilliant mix of people in a fantastic city.

What do you see as the channel’s biggest challenge in 2013? Working out how to properly utilise the cloud in order to make money, without sacrificing the quality of solutions that are offered to clients. There is so much more to come from the cloud – it’s up to us to extract its potential.

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