Joe Hemani

Chairman, Westcoast

If you could be anyone else for a week, who would you be? A dictator – I could do a better job of work for our country.

What will next year’s most overhyped industry buzzword be? Me, me, me.

Has 2012 been a good, bad or ugly year? It has been excellent – I am alive!

What would you have as your last meal? Burgundy and moules.

What keeps you awake at night? Vince Cable.

What piece of technology could you not be without? Electricity.

Have any of your predictions come true this year? Yes – I am still alive!

What is the best partner/customer trip you have ever been on? I don’t do them.

What do you see as the channel’s biggest challenge in 2013? As always – credit and intelligence.