Cliff Fox

Managing director, SICL

Career so far I have been managing director of SICL for six years. Before that I was operations director of POS. A long time ago in a galaxy far, far away, I was an engineer and project manager.

If you could be anyone else for a week, who would you be? A week is a long time in politics so David Cameron would be a good choice, if only to shake things up a bit.

What will next year's most overhyped industry buzzword be? It will probably still be "cloud" but mobile technology is coming up fast so NFR and AR may feature soon.

Has 2012 been a good, bad or ugly year? The Olympics and Paralympics brightened the country up and lifted the pervasive economic gloom, if only temporarily, so for that reason it's been a good year. Business-wise, the economy still makes growth difficult, which makes it bad and sometimes ugly.

What would you have as your last meal? "Liver with some fava beans and a nice chianti."

What keeps you awake at night? A six-year-old, but only occasionally.

What piece of technology could you not be without? My iPhone but the toaster comes a close second.

Have any of your predictions come true this year? Spain won the World Cup and the double-dip finally happened.

What is the best partner/customer trip you have ever been on? Meeting Roger Black at the Olympic Stadium this year was up there.

What do you see as the channel's biggest challenge in 2013? Money! It always is.