Chris Roche

Managing director, Celerity

What was the worst job you have ever had?

I worked at a scrap metal yard in my teens.

Which actor would you pick to play you in a movie of your life?

Alexei Sayle. We have a similar sense of humour.

What do you do as your party trick?

Pyrotechnics.

What is your favourite chocolate bar?

Cadbury's Fruit and Nut.

What has been the highlight of your career to date?

Setting up Celerity in 2002.

Has 2014 been a good, bad or ugly year?

Is has been good. Expansion of our service delivery arm has been a major success for 2014.

How would you explain the IT channel to a stranger without boring them to death?

The people that harness technology to make life run smoothly. They are only appreciated when things have gone wrong.

Aside from the channel, my dream career would be... a racing driver.

What major issues will the channel face in 2015?

Wrestling with customers' perceptions of their own cloud requirement.