James Kight

Managing director, Printerland.co.uk

What was the worst job you have ever had

Drayman - delivering beer to pubs. The only perk was a free beer at each pub.

Which actor would you pick to play you in a movie of your life?

Kirk from Corrie, because we're on the same wavelength.

What do you do as your party trick?

Singing Wonderwall or Half the World Away by Oasis.

What is your favourite chocolate bar?

Kinder Hungry Hippos.

What has been the highlight of your career to date?

Going from £60k a year to £32m a year and a continuing increase in profit.

Has 2014 been a good, bad or ugly year?

It has been a good year. We've smashed all of our previous records and targets and there's still room for 2015 to be even better.

How would you explain the IT channel to a stranger without boring them to death?

I wouldn't bother. Never talk shop outside of work - it's boring.

Aside from the channel, my dream career would be... playing in the number 7 shirt for Manchester United, but as they've just sign Angel Di Maria I might not get a call.

What major issues will the channel face in 2015?

Nothing that can't be overcome; it's easy to talk yourself into trouble.