Steve Clark
Chief executive, Calyx
What was the worst job you have ever had?
Working on a battery hen farm - the conditions for the birds were awful.
Which actor would you pick to play you in a movie of your life? Euan MacGregor - he'd do a better job of the accent than Mel Gibson.
What do you do as your party trick?
Spin (ripping) yarns.
What is your favourite chocolate bar?
Mars - it might not be the original but it is definitely the best.
What has been the highlight of your career to date?
Being part of a successful buy and build strategy while at Azzurri - a great experience.
Has 2014 been a good, bad or ugly year? Good - we've made massive strides forward in the evolution of Calyx.
How would you explain the IT channel to a stranger without boring them to death?
With alcohol.
Aside from the channel, my dream career would be... As a writer, I firmly believe everyone has at least one book in them, one story to tell.
What major issues will the channel face in 2015?
Making the cloud - and its benefits - tangible to end users. There has been too much spin and hype to date.