David Poskett

Vice president, Enterprise Business Group, UK&I, Huawei Technologies

What was the worst job you have ever had?

Working in a factory as a student, boxing cling film.

Which actor would you pick to play you in a movie of your life?

Robert Redford. Butch Cassidy is my favourite film and I like to imagine myself as the Sundance Kid.

What do you do as your party trick?

Downing a very large glass of whisky in one.

What is your favourite chocolate bar?

Cadbury's Dairy Milk.

What has been the highlight of your career to date?

Meeting Bill Hewlett and Dave Packard in person.

Has 2014 been a good, bad or ugly year?

Good. There have been huge market breakthroughs.

How would you explain the IT channel to a stranger without boring them to death?

Not easily. Partners who provide computers and associated technology to customers in order to drive competitive advantage.

Aside from the channel, my dream career would be... a professional footballer; it was originally my dream and I did play semi-professionally.

What major issues will the channel face in 2015?

The investment required to deliver cloud computing, the potential collapse of this as a market growth opportunity and the associated negative financial impact.