Alex Tatham

Managing director, Westcoast

What was the worst job you have ever had?

Washing up pots and pans in a dungeon of a kitchen in a hotel in Kensington. I lasted two days.

Which actor would you pick to play you in a movie of your life?

Foghorn Leghorn.

What do you do as your party trick?

I can put a whole box of matches up my nose.

What is your favourite chocolate bar?

I can demolish a box of Matchmakers - maybe I could put these up my nose?

What has been the highlight of your career to date?

Being made managing director of Westcoast at the start of this year.

Has 2014 been a good, bad or ugly year?

Outstanding - we set ourselves some really stretchy targets and have significantly over-achieved them. We've had large wins from the UK's biggest resellers and retailers, new accounts opened and vendors delighted with our progress. It has been a great team effort.

How would you explain the IT channel to a stranger without boring them to death?

I used to be an accountant but I am alright now!

Aside from the channel, my dream career would be... a disc jockey (originally on Radio 1 but now Classic FM).

What major issues will the channel face in 2015?

Stopping Westcoast's growth.