Mark Needham

Chairman, Widget UK

What was the worst job you have ever had? Picking up cigarette butts at a pub.

Which actor would you pick to play you in a movie of your life? George Clooney, so that I would look more handsome in the film.

What do you do as your party trick? Sing doleful Leonard Cohen songs.

What is your favourite chocolate bar? None - the days of eating Mars are behind me.

What has been the highlight of your career to date? Watching Widget grow.

Has 2014 been a good, bad or ugly year? It has been a very good year. Our bet on wearable technology is paying off.

How would you explain the IT channel to a stranger without boring them to death? We buy stuff from suppliers and sell it to customers.

Aside from the channel, my dream career would be... managing a tea plantation in Sri Lanka.

What major issues will the channel face in 2015? Pan-European consolidation.