Commercial director, Imerja
What achievement are you most proud of?
If I were to pick my personal best moments it would include the times I see everyone enjoying themselves when we have company events away from the office, being privileged to visit the medical centre we support in The Gambia, and meeting an inspirational 10-year-old girl called Madi Brooks for the first time when we were able to respond to her family's appeal to help achieve her wish list.
What has been the biggest change in the channel since you started working in it?
Like police and doctors, our account managers seem to be getting younger and younger.
What three things could you not live without?
1. My passport, as I love travelling whenever I get the chance. 2. My motorbike, trying to re-capture my youth. 3. The internet for everything else.
What has been your most embarrassing moment so far?
When travelling in China I was invited to sing to a large group of people - it was December and I had been drinking the local spirit with my hosts (to keep warm, of course); the resulting rendition of Hark the Herald Angels Sing was somewhat unique as a result.
What do your family think you do all day?
My children think I spend the day spinning around on my office chair eating chocolate biscuits, because that's what they do when they occasionally come in.
Who is your ultimate celeb crush?
What is your guilty pleasure?
When driving home after a long day I indulge myself with 1980s pop music - not allowed when kids in the car.
What would be your first act if you were made Prime Minister?
I would want to focus on removing blockers to delivering innovation in public services, particularly healthcare where the application of IT and technology in general can deliver tremendous benefits for both patients and care providers.
Has 2015 been a good, bad or ugly year?
It has been a great year for Imerja on every front - record revenues and profitability, increase in headcount, securing new customer accounts, and delivering some high-profile and rewarding projects. If you didn't work in the IT channel, what would you do? I would love to be a travel writer.
What major issues will the channel face in 2016?
We've only hit the tip of the iceberg in regards to mobile technology and its potential to change our lives. One of the biggest challenges I see in the short term is companies struggling to differentiate themselves in what is an increasingly competitive market.
Resellers that look for opportunities in vertical markets are likely to gain a competitive advantage, which will enable them to carve a niche for themselves in their chosen vertical sector.