James Kight

Managing director, Printerland

What achievement are you most proud of?

Completing the London Marathon.

What has been the biggest change in the channel since you started working in it?

Due to technology, the speed of it. The downside of this is that it's hard to escape it. What three things could you not live without? 1. My iPhone - it's the conductor of the orchestra. 2. Printerland - I still get the same buzz as when we started 22 years ago. 3. Football - it brings people together from all walks of life (maybe I could live without it).

What has been your most embarrassing moment so far?

Watching my business partner run naked around a Manchester roundabout at 3pm after he lost a bet with me on the Ashes.

What do your family think you do all day?

Watch Corrie on ITV catchup.

Who is your ultimate celeb crush?

Hilda Ogden.

What is your guilty pleasure?

Chocolate.

What would be your first act if you were made Prime Minister?

Reduce business taxes for SMBs who drive the country forward.

Has 2015 been a good, bad or ugly year?

It has been a great year! We don't do bad years!

If you didn't work in the IT channel, what would you do?

Pub landlord. I have some unfinished business in the pub game.
What major issues will the channel face in 2016?
I don't see anything that worries me; the channel is very resilient.