Mitchell Feldman

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Chief executive and Founder, Cloudamour

What achievement are you most proud of?

Winning the Microsoft World Wide Cloud Partner of the Year.

What has been the biggest change in the channel since you started working in it?

Keeping abreast of the rapid pace of change within the cloud market.

What three things could you not live without?

1. My CRN subscription! How else would I keep informed of the market. 2. The internet - it would be like having my umbilical chord cut. 3. Ray Donovan - the only programme worth watching on TV.

What has been your most embarrassing moment so far?

Winning a primetime TV dating show. What do your family think you do all day? Play Xbox and shoot Nerf Guns. Who is your ultimate celeb crush? This week it's Rita Ora.

What is your guilty pleasure?

Listening to 1980s music in the car (with the windows closed). What would be your first act if you were made Prime Minister? ICT is a mandatory GCSE.

Has 2015 been a good, bad or ugly year?

2015 has been a great year for us. We have not only doubled in size but have created some amazing success stories including the British Computer Society and Mencap.

If you didn't work in the IT channel, what would you do?

I would love to have been a comedy script writer.

What major issues will the channel face in 2016?

Telcos will feel even more under pressure with the rollout of Skype For Business and will try and re-engineer themselves as cloud providers. If they don't act quickly I predict we could well see some household brands disappear.

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