Loay Lawrence

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Commercial director, Vohkus

What achievement are you most proud of?

Having a great family and being proud of my two boys.

What has been the biggest change in the channel since you started working in it?

Stating the obvious, the channel has matured, and so have the executives in it.
What three things could you not live without?
iOS, my credit card and passport, in no particular order.

What has been your most embarrassing moment so far?

I would never share that one!

What do your family think you do all day?

We are a sharing family so they know what I do.

Who is your ultimate celeb crush?

Liza Minnelli when she was in Cabaret.

What is your guilty pleasure?

Good restaurants with friends.

What would be your first act if you were made Prime Minister?

Make higher education affordable and debtless for everyone.

Has 2015 been a good, bad or ugly year?

It has been a good year. As a company we have worked as a team and achieved our objectives in a planned and structured way.

If you didn't work in the IT channel, what would you do?

Probably a historian, as it is a passion.

What major issues will the channel face in 2016?

Finding and identifying the next successful disruptive technology and being the first to market with it, before it becomes a transactional product/solution.

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