Gary Lloyd

Business unit director, Tech Data UK

What achievement are you most proud of?

Assisted the development of smaller specialised partners to execute in a global market.

What has been the biggest change in the channel since you started working in it?

The emergence of new partnerships and alliances to deliver secure mobile appliances to fulfil the demands of a 24x7 customer.

What three things could you not live without?

Fun at work - we all work for long hours and it is good to enjoy the ride; sport - provides a good physical and mental release at the end of the working day; a £5 more than my family spend for my last beer.

What has been your most embarrassing moment so far?

Forgetting my hotel on a boy's boozy ski trip and sleeping in the hotel reception next door.

What do your family think you do all day?

Have long and sometimes boozy meetings.

Who is your ultimate celeb crush?

Penelope Cruz.

What is your guilty pleasure?

Chocolate and more chocolate.

What would be your first act if you were made Prime Minister?

Encourage more people to become entrepreneurs and reduce the taxes on new ideas.

Has 2015 been a good, bad or ugly year?

It has been an interesting year because there is less emphasis on value and more on price.

If you didn't work in the IT channel, what would you do?

Property developer.

What major issues will the channel face in 2016?

Making money from the cloud.