Ben Davies

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What achievement are you most proud of?

Other than my family, Comms-care of course.

What has been the biggest change in the channel since you started working in it?

Recruiting good people. Our strategy is to develop the talent we have.

What three things could you not live without?

Golf, football and alcohol.

What has been your most embarrassing moment so far?

Winning a CRN Channel Award only three times.

What do your family think you do all day?

Golf, football and alcohol.

Who is your ultimate celeb crush?

From a platonic point of view, James Corden - he's hilarious.

What is your guilty pleasure?

Mark Forster, also platonic…

What would be your first act if you were made Prime Minister?

Sack the cabinet.

Has 2015 been a good, bad or ugly year?

Good in terms of business, bad in terms of turning 40 and ugly in term of Liverpool's performances so far.

If you didn't work in the IT channel, what would you do?

Probably a professional dancer.

What major issues will the channel face in 2016?

The constant challenge to evolve. Those who fail to develop strong partnerships are at risk.

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