What achievement are you most proud of?
Running a successful company through all of the changes and transitions over the years.
What has been the biggest change in the channel since you started working in it?
The change to online and direct selling.
What three things could you not live without?
1. My smartphone - it's the centre of my communications. 2. My car and motorbike - I love the speed and noise. It's a wake up call! 3. Vacation to get away and experience other cultures.
What has been your most embarrassing moment so far?
There are too many to recall, but having a minor mishap on my friend's boat and breaking my nose while on holiday the first day - not a good start.
What do your family think you do all day?
Truthfully I don't think they have a clue.
Who is your ultimate celeb crush?
Easy, that has to be Penelope Cruz. The accent, the look...
What is your guilty pleasure?
Good wine. New world, I love it.
What would be your first act if you were made Prime Minister?
Tax breaks for startup business to get the UK back on track.
Has 2015 been a good, bad or ugly year?
It's been interesting. It's had its moments. For me, pushing into the tablet market has been good and a new challenge.
If you didn't work in the IT channel, what would you do?
I'd definitely be in the wine business. Work and pleasure.
What major issues will the channel face in 2016?
As always, looking at new products and ways to get the product to market in the ecommerce world as well as the traditional channels.