James Ward

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Managing director, Hammer

What achievement are you most proud of?

Buying Hammer.

What has been the biggest change in the channel since you started working in it?

Cloud.

What three things could you not live without?

1. My mobile phone - we've all become dependent on being connected. 2. Football - it has always been a part of my life. 3. My car - getting where I want to be when I want to be there.

What has been the most embarrassing moment so far?

Covering a certain part of my body in chocolate at a Christmas do when I was much younger.

What do your family think you do all day?

Search the web.

Who is your ultimate celeb crush?

Thierry Henry.

What is your guilty pleasure?

Melted camembert.

What would be your first act if you were made Prime Minister?

Give the go ahead for a third runway at Heathrow, and stay in Europe.

Has 2015 been a good, bad, or ugly year?

Good - growth of Hammer.

If you didn't work in the IT channel, what would you do? 

In an ideal world I'd be the best golfer in the world.

What major issues will the channel face in 2016?

Keeping up with ever-growing demand.

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