Wayne Mason

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Head of group products and marketing, Imago ScanSource

What achievement are you most proud of?

Probably raising three well-adjusted, lovely children in this madcap world we live in.

What has been the biggest change in the channel since you started working in it?

The biggest change, which I think we are still going through now, is the emergence of cloud-based technologies. Members of the channel are having to become experts on a vast array of technologies, as the different niches start to cross over, but also the cloud is a different way of selling, so we are seeing companies making wholesale strategic changes to adapt and take advantage of the new opportunities cloud is presenting.

What three things could you not live without?

Rugby - it's my stress buster; Netflix - I never get to watch TV, so streaming movies is priceless; my iPhone - I would be lost without my phone.

What has been your most embarrassing moment so far?

I was studying to be a PE teacher and on my first day as a student teacher at Eton, I decided to lighten my hair colour the day before; unfortunately, my hair went bright orange!

What do your family think you do all day?

Colouring in.

Who is your ultimate celeb crush?

Kate Hudson.

What is your guilty pleasure?

Dripping on toast. I am from the north of England.

What would be your first act if you were made Prime Minister?

I'd look closely at housing and creating schemes which encourage private investment into affordable housing.

Has 2015 been a good, bad or ugly year?

A good year. Personally, everyone's healthy and we've just come back from a lovely family holiday. Professionally, the company continues to have some really exciting product and service developments.

If you didn't work in the IT channel, what would you do?

I would be a rugby player; failing that, a chef.

What major issues will the channel face in 2016?

Technology is developing at an incredible pace and the channel has to continually invest to keep up to speed with the changes happening; those that don't will struggle. Customers are more demanding than ever, wanting value with expertise, so being able to offer both is a pre-requisite to success.

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