Mark Needham

Chairman, Widget

What achievement are you most proud of?

Building Widget to the business it is today.

What has been the biggest change in the channel since you started working in it?

The margins are slimmer.

What three things could you not live without?

Cappuccino, real ale and red wine.

What do your family think you do all day?

Walk round the warehouse counting boxes.

Who is your ultimate celeb crush?

I hope that my ultimate celeb crush is a long way in the future.

What is your guilty pleasure?

Setting off from home after 9am.

What would be your first act if you were made Prime Minister?

Seize the banks in the British Virgin Islands to fund tax refunds for all.

Has 2015 been a good, bad or ugly year?

It has been good. Sales and profits both up.

If you didn't work in the IT channel, what would you do?

Run the mobile coffee van which comes round our industrial estate each day.

What major issues will the channel face in 2016?

Finding new products which customers want to buy.