Ian Parslow

clock

Senior vice president, sales, MTI

What achievement are you most proud of?

That depends on who's asking. If it's my wife, it has to be the kids. The boss, building out and continuing to grow MTI. My mates, breaking 80 at The Oxfordshire, earlier in the year.

What has been the biggest change in the channel since you started working in it?

In the early days, it was about product, price and availability. Now the market is saturated with solutions that drive efficiencies. Partners need to be able to differentiate, be proactive and innovative, as they seek new ways in which to help clients utilise technology to underpin business growth and development.

What three things could you not live without?

I would have to say work, downtime and sleep. I genuinely enjoy what I do, I am grateful for what I have and I never take any of it for granted.

What has been your most embarrassing moment so far?

Back in the 1980s/early 90s, it was customary for clients to proudly show suppliers around what was then called the ‘IT room'. Keen to impress, vendors would nod approvingly and admirably at the large racks and shiny boxes. As a young, rookie vendor sales guy, I enthusiastically followed suit, until I was told I was looking at an air conditioning unit and not the latest mainframe.

What do your family think you do all day?

Play golf, fly to exotic locations, eat in expensive restaurants, stay in great hotels and chair powerful meetings in impressive boardrooms. OK, I do play golf, but rarely outside a weekend and the rest of the time I'm generally delayed in dull, faceless European airports, trying to access email. If I'm in the office I grab lunch at my desk; if I'm out and about, lunch is often an over-priced high street coffee chain sandwich, while conducting an account review or planning for my next meeting.

Who is your ultimate celeb crush?

Lucy Verasamy (ITV weather presenter). Marvellous - she could make watching a presentation on quantum physics truly fascinating for me.

What is your guilty pleasure?

A lie in on a Saturday morning, with a slightly fuzzy head, being woken up by the kids and the dog. It's a great way to start the weekend though.

What would be your first act if you were made Prime Minister?

Ban quiche. Why anyone would ever want to eat cold, sweaty, scrambled eggs on a fattening, crumbling base of lard is beyond me.

Has 2015 been a good, bad or ugly year?

It has been challenging. The channel has had a good run over the last 10 years, but now it has to work harder than ever before to create real and lasting value for clients and partners. We must work closely with a variety of key stakeholders across our clients' businesses, to understand their challenges and opportunities. We must ensure that IT is closely aligned to the business, to drive change and achieve competitive advantage through wise investments, which meet immediate requirements and longer term, strategic goals.

If you didn't work in the IT channel, what would you do?

I'd be a sleep deprived, stressed, grumpy alcoholic. Wait, that sounds strangely familiar... I'd have loved to have pursued a career in motor racing or professional golf, but with the latter I'd have had no chance, given I only broke 80 in my forties!

What major issues will the channel face in 2016?

The market is congested with products, services and suppliers and the plethora of choice will impact client decision-making criteria and processes, which in turn could have a knock-on effect to the length of sales cycles. I can see both collaboration and competition ahead. But one thing is for sure in this game, it's never going to be dull.

You may also like

Reseller

clock 21 November 2016 • 2 min read

Reseller

clock 21 November 2016 • 4 min read

Reseller

clock 21 November 2016 • 1 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Reseller

Channel Champions ep. 3: Beyond the bottom line

Channel Champions ep. 3: Beyond the bottom line

The third episode of Channel Champions features Alastair Wynn from Softcat and Roger Whittle of Jigsaw24, uncovering how businesses can thrive financially while prioritising sustainability.

clock 25 April 2024 • 1 min read
Xperience Group CEO: 'We're on course for £40m by 2025'

Xperience Group CEO: 'We're on course for £40m by 2025'

CRN caught up with Iain O'Kane to hear what’s changing in the business and how the gap between MSP services and business applications is narrowing

Kelsey Rees
clock 24 April 2024 • 4 min read
Core Technology Systems acquires Velocity IT for skills, teases potential future buyouts

Core Technology Systems acquires Velocity IT for skills, teases potential future buyouts

The acquisition adds around 16 people to the group.

clock 23 April 2024 • 2 min read

Highlights

Staff & Salaries 2022

Staff & Salaries 2022

A snapshot of pay and headcount trends in the UK channel

Doug Woodburn
clock 09 March 2022 • 1 min read
Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Stephen Fenby talks to CRN after Midwich’s 2021 results in which profitability exceeded pre-pandemic levels

Josh Budd
clock 08 March 2022 • 3 min read
4 more vendors suspend sales in Russia following Ukraine invasion

4 more vendors suspend sales in Russia following Ukraine invasion

IBM and Microsoft are among a number of vendors which have also announced that they will halt sales in Russia following the invasion of Ukraine.

clock 08 March 2022 • 3 min read