Marcus Ollenbuttel

VP of merchandising, ScanSource POS and Barcode, Europe

What achievement are you most proud of?

Learning to ride a motorcycle; for anyone who knows my coordination skills it is amazing.

What has been the biggest change in the channel since you started working in it?

The speed of business - people used to wait for delivery of a project, but now it is needed much more quickly.

What three things could you not live without?

1. Anker multi charger for all the gadgets I have. 2. iPad for keeping in touch and up-to-date, especially when travelling. 3.My Harley Davidson - for days when I am in a mood and need to put a smile back on my face.

What has been your most embarrassing moment so far?

It was embarrassing the first time; I don't think I will go there a second time...

What do your family think you do all day?

I travel all the time and get to go to nice places - however, the reality is, as anyone who travels knows, it is often just airport, taxi, office, taxi, hotel, airport...

Who is your ultimate celeb crush?

Sandra Bullock - since the film Speed...

What is your guilty pleasure?

Ben and Jerrys Cookie Dough Ice cream.

What would be your first act if you were made Prime Minister?

One thing? The list is too long. Ban police speed cameras in vehicles that hide and ensure any other "HM Revenue Generation" ideas are banned!

Has 2015 been a good, bad or ugly year?

2015 has been a great year - lots going on in the channel and lots of exciting challenges.

If you didn't work in the IT channel, what would you do?

Stage electrician - I very nearly went into this career instead of what I do now. It's completely different than what I do now.

What major issues will the channel face in 2016?

With the vendor consolidation continuing, how will vendors differentiate themselves from each other and allow resellers to compete in a way that is meaningful to their businesses...