Linda Patterson

clock • 1 min read

Northern EMEA marketing director at Avnet

Career history: Marketing director UK at Avnet; marketing manager for IBM at Avnet

Measure of influence: Responsible for a team of 20 marketers across the UK, Ireland and Benelux.

Activities to advance women in tech: Mentors two women in the channel outside of Avnet.

What is your advice to women and girls thinking about a career in the channel?

Forget any preconceptions that the channel is a male-dominated, techie industry. IT is an innovative, dynamic, exciting and forever-changing business with many diverse and creative roles that offer very rewarding opportunities for all.

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At a recent roundtable 'Channel Voices' event at the Gherkin sponsored by IT infrastructure vendor Vertiv, a group of invited partners stressed the need for transparency and honesty between vendors and their channel to avoid relationships breaking down....

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Distributor

With just a day to go until the 25th annual Channel Awards, we catch up with the SMB Reseller of the Year category sponsor Exertis, to find out why the sector is such a vital part of its business strategy

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