Yvonne Matzk

Partner alliances director at CDW UK

Career history: Cisco alliance director at CDW UK; Cisco sales specialist at CDW UK.

Measure of influence: Responsible for the business unit responsible for all of the product revenue, profitability and marketing investment generated by all of CDW UK's vendor partners.

Activities to advance women in tech: Looking to develop an internal initiative after attending similar industry events

What is your advice to women and girls thinking about a career in the channel?

Go for it and don't be put off by the lack of females, use this an opportunity to be different and show how woman can thrive in the industry.