Sarah Shields

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Sarah Shields

Executive director and general manager - UK Channel

Career history: Executive director and general manager of Dell consumer and small business; European sales director at Gateway; UK business manager at Acer.

Measure of influence: Runs a team of more than 200 staff in the UK, Ireland and India, and oversees more than 9,000 UK partners.

Activities to advance women in tech: Executive sponsor of Dell's Women Entrepreneur's Network, Dell's Centre for Entrepreneurs and Women in Search of Excellence (WISE); United Nations advocate on Sustainable Development Goals, CBI counsellor; speaker and mentor.

What are the key business benefits of having a diverse workforce in general?

For the channel to be successful in selling solutions to customers, it is essential to understand who your customer is. If you have a sales team that is dominated by a particular social/economic/gender/race/religion profile, you will be successful at selling to customers that reflect that profile.

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