Peter Robbins

clock • 1 min read

Chief executive, Probrand

What is your greatest career move to date?

I've never looked back, since setting up the business in 1992 and working with my next-door neighbour as commercial director.

What is top of your bucket list?

To learn to water ski.

What has changed most since you started working in the channel?

Digital business isn't just a fad, it's just business. And it's being driven by data, mobile, cloud and the new wave of digital markets that leverage all of the above.

How do you think Brexit is going to affect the channel?

Prices have moved and been passed on to the reseller community; this will continue to happen until there is greater clarity around what Brexit actually looks like.

What is your least favourite task during the working day?

Emails.

If you were an animal, what would you be?

My giant schnauzer, because he commands more attention than anyone else.

If you won the big one on EuroMillions, what would you do?

Buy a motor yacht and retire to Cannes.

What is your worst habit?

Working too late.

How has 2016 been for you?

It has been a watershed year. We have become more focused on how we will drive growth throughout the business and how the realisation of our IP held within our propositions will allow us to really differentiate and achieve our growth aspirations.

If you didn't work in the IT channel, what would be your dream career?

Creator and curator of the Queen's gardens.

What major issues will the channel face in 2017?

Digital disruption is everywhere. Those who embrace and capitalise upon it will grow; those who don't will die. It's as simple as that and it's going to be a very challenging 2017.

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