Frank Salmon

Chief executive, CMS Distribution

Which tech figurehead do you admire the most?

Probably Tim Cook, for the innovation and user experience Apple has brought to the market.

What's the biggest challenge facing the industry no-one is talking about yet?

GDPR. Lots of the wrong people are talking about it.

If you could invite three famous people to dinner, who would they be?

Nelson Mandela, John F Kennedy and Elvis Presley.

How has 2017 been for you?

It's been good, very busy with lots of opportunities for growth.

What's the most extravagant business lunch you've ever had?

Dinner in the Savoy kitchen.

Which global city best matches your personality? San Francisco.

What would be your super-hero power?

A power to enable Arsenal to score lots of goals and win the Premier League.

Complete this sentence. The worst thing about our rivals is… most of their vendors don't realise how good CMS Distribution is.

What makes you nervous?

Not much; maybe a black run on the slopes.

If you could eat one type of food for the rest of your life, what would it be?

Soda bread.

Sum up the channel in three words

Full of opportunity!