Mark Ash

Head of print UK&I/director, enterprise business, Samsung Electronics

Which tech figurehead do you admire the most?

Martin Hellawell, Softcat chief executive. He has a unique business model and style that has transformed Softcat into one of the leading players in our industry. They continue to grow at pace and don't lose themselves along the way.

What's the biggest challenge facing the industry no-one is talking about yet?

The GiG economy. We have many long-established businesses that are typically built around a hierarchical model. This may mean that we miss out on top talent that wants a different way of working and it would be prudent to look at alternative ways of working to address this.

If you could invite three famous people to dinner, who would they be?

Sir Richard Branson, Sir Alex Ferguson and Barack Obama.

How has 2017 been for you?

Interesting. The impending acquisition of Samsung's print business by HP has presented us with some unique challenges, which I am sure in hindsight will mark out as a ‘great learning experience'.

What's the most extravagant business lunch you've ever had?

Silver service with our most important customers in the executive boardroom dining suite on the 37th floor at Samsung HQ. Looking out over your own city is quite special.

Which global city best matches your personality?

It's got to be New York. Ferocious pace, direct personality, larger than life, very loud and doesn't sleep. Perfect.

What would be your super-hero power?

Being able to fly. That would help with the commute.

Complete this sentence. The worst thing about our rivals is… their willingness to stay the same. (This is also the best thing as it enables us to shine).

What makes you nervous?

It's always been heights. However, some self-hypnosis and mindfulness is helping me conquer the fear and I continue to challenge myself to track my progress.

If you could eat one type of food for the rest of your life, what would it be?

Mexican. I love fresh, spicy food and this fits the bill perfectly.

Sum up the channel in three words

Exciting, opportunity, home.