Louise Ashbrook

clock • 2 min read

Senior sales director, partner business - UK&I, CA Technologies

Which tech figurehead do you admire the most?

Steve Jobs. He was able to think differently and see into the future. His ability to design and develop devices that focused on user experience (Mac, iPod, iPhone) changed the world.

What's the biggest challenge facing the industry no-one is talking about yet?

Cybersecurity in the new world of AI and machine learning. Do we really understand the vulnerabilities to us as individuals and organisations of having a fully networked world, without thinking about security up front as part of the design?

If you could invite three famous people to dinner, who would they be?

Sir Winston Churchill - "Success consists of going from failure to failure without loss of enthusiasm"; Anne Frank - "How wonderful it is that no one need wait a single moment before starting to improve the world"; Charles Darwin - "It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change".

How has 2017 been for you?

Astonishing so far! It has been a year of transition and change in line with the market but highly rewarding from a partnering perspective as we build out our joint offerings to address strategic business outcomes for our customers.

What's the most extravagant business lunch you've ever had? 

I couldn't possibly say other than to state that "all my business lunches are in line with CA Expense Policy Guidelines".

Which global city best matches your personality?

San Francisco - culturally rich, highly diverse, a city with soul.

What would be your super-hero power?

A healing power would be very beneficial.

Complete this sentence. The worst thing about our rivals is… they do an excellent job and keep us on our toes.

What makes you nervous?

A lot of things make me nervous, but it's part of life and a positive sign of self development.

If you could eat one type of food for the rest of your life, what would it be?

Vegetables. There are many of them and they are full of vitamins and nutrients.

Sum up the channel in three words

Change, value, essential.

You may also like

Distributor

clock 30 November 2017 • 2 min read

Vendor

clock 20 November 2017 • 4 min read

Services and Outsourcing

clock 20 November 2017 • 2 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Vendor

10 big Nvidia announcements at GTC 2024: Blackwell GPUs, AI microservices and more

10 big Nvidia announcements at GTC 2024: Blackwell GPUs, AI microservices and more

CRN rounds up ten big announcements Nvidia made at its first in-person GTC in nearly five years

Dylan Martin
clock 25 March 2024 • 12 min read
Christanto Suryadarma, Zebra Technologies

Christanto Suryadarma, Zebra Technologies

CRN
clock 22 March 2024 • 4 min read
AI innovation is fuelling growth amongst Microsoft partners, report finds

AI innovation is fuelling growth amongst Microsoft partners, report finds

Microsoft partners are seizing "generational" AI opportunities, fuelling ecosystem growth

Andrea Gaini
clock 22 March 2024 • 1 min read

Highlights

Staff & Salaries 2022

Staff & Salaries 2022

A snapshot of pay and headcount trends in the UK channel

Doug Woodburn
clock 09 March 2022 • 1 min read
Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Stephen Fenby talks to CRN after Midwich’s 2021 results in which profitability exceeded pre-pandemic levels

Josh Budd
clock 08 March 2022 • 3 min read
4 more vendors suspend sales in Russia following Ukraine invasion

4 more vendors suspend sales in Russia following Ukraine invasion

IBM and Microsoft are among a number of vendors which have also announced that they will halt sales in Russia following the invasion of Ukraine.

clock 08 March 2022 • 3 min read