Donavan Hutchinson

Managing director UK & International, PCM UK

Which tech figurehead do you admire the most?

Satya Nadella. Satya sets the bar high with his strategy for Microsoft and is a key leader I follow closely. As an entrepreneur he has helped Microsoft's transformation and kept Microsoft relevant and the leader in the marketplace with innovation. His methodologies surrounding change management, business transformation and overall execution to strategy across all pillars of focus sets the stage for the rest of the tech industry.

What's the biggest challenge facing the industry no-one is talking about yet?

I would say the impacts to the modern workforce as we introduce the evolving AI capabilities through technology.

If you could invite three famous people to dinner, who would they be?

Anne Frank, Martin Luther King and Christopher Reeve.

How has 2017 been for you?

2017 has been an exceptional, challenging and rewarding year. Creating a business from scratch is never easy; however, we have managed to achieve so much in a short space of time. I'm excited for the future of PCM UK and our overall international strategy. Having nearly 200 employees in the UK across five locations is way beyond what we anticipated originally. We are continuing to take market share and creating brand awareness in the UK and European market, which is yielding great return to our wider organisation in supporting our international clients. 

What's the most extravagant business lunch you've ever had?

I'm not a huge fan of extravagant lunches or dinner parties. I prefer a good homely meal although to answer your question I would say having lunch at the top of the Willis Tower in Chicago is pretty amazing, given the views!

Which global city best matches your personality?

Chicago, Chicago, Chicago! Not only one of my most favourite places in the world - the people and overall culture there is great - the winters may be brutal but the summers are by far the best and there's always something going on around the city. 

What would be your super-hero power?

I would say that my ability to react fast and also be able to blend easily into any situation is one of my superpowers. I love to engage with people and to understand challenges and find out ways to fix them. 

Complete this sentence. The worst thing about our rivals is… their ability to react quickly to market changes.

What makes you nervous?

Digital transformation and AI as we become more reliant on technology for everyday needs and how this will impact the millennials. 

If you could eat one type of food for the rest of your life, what would it be?

Avocado. It's one of the only food types that you can eat and survive on, having all the good and bad fats, amino acids and also nutrients to give a balanced diet. But it also goes with so many other foods.

Sum up the channel in three words

Fragmented, hyper-growth, present.