Lawrence Jones MBE

Founder/chief executive, UKFast

Which tech figurehead do you admire the most?

Sir Richard Branson. While some people would say he isn't tech, if trying to get a spaceship to carry passengers into orbit isn't tech I don't know what is. He remains humble, is a brilliant leader and a massive influence to so many entrepreneurs.

What's the biggest challenge facing the industry no-one is talking about yet?

The companies who are taking advantage of it by not contributing to countries and communities. Avoiding tax and giving nothing back.

If you could invite three famous people to dinner, who would they be?

I've been lucky enough to meet the people I've really wanted to meet, although I was disappointed never to meet Nelson Mandela. I quite enjoy just having dinner with my family and friends, so I'll stick with them.

How has 2017 been for you?

It's been amazing. An exciting journey, new people, new buildings and developing the leadership team. There are so many exciting things happening.

What's the most extravagant business lunch you've ever had?

All of them because my chef, Ben, is amazing. I tend to avoid really posh restaurants. I love the Wild Food Café when I'm in London.

Which global city best matches your personality?

Manchester, because it's always striving to improve and works hard to stay in the game. It's always challenging the bigger players and thrives on that role. Warren Avis once said: "I love being number two, because it makes us work harder."

What would be your super-hero power?

I already have one. When the phone rings I always seem to know who it's going to be!

Complete this sentence. The worst thing about our rivals is… they continuously try to copy us.

What makes you nervous?

Public speaking straight after a long holiday and high mountains with a drop on both sides.

If you could eat one type of food for the rest of your life, what would it be?

Anything dairy free.

Sum up the channel in three words

Really bloody complicated!