Steve Soper

Managing director, Beta Distribution

Which tech figurehead do you admire the most?

Steve Jobs. His innovative ideas and passion broke the mould.

What's the biggest challenge facing the industry no-one is talking about yet?

I'm not sure that no one is talking about it, but Brexit is without doubt the biggest challenge currently.

If you could invite three famous people to dinner, who would they be?

Sir Ian Botham, Sir Alex Ferguson and Steve Jobs.

How has 2017 been for you?

2017 has been a mixed picture. We have added three regional specialist sales offices, which have expanded our customer reach and expertise. However, trading conditions are nonetheless difficult.

What's the most extravagant business lunch you've ever had?

I often get the pleasure of dining with many clients and vendors. The most extravagant lunch to date would have to be Cecconi.

Which global city best matches your personality?

London.

What would be your super-hero power?

Time travel.

Complete this sentence. The worst thing about our rivals is… they are as focused as we are on being successful!

What makes you nervous?

Flying.

If you could eat one type of food for the rest of your life, what would it be?

Indian.

Sum up the channel in three words

Exciting, challenging, competitive.