Darren Brodrick

UK general manager, SHI UK

Which tech figurehead do you admire the most?

Our very own Thai Lee, a humble and inspirational leader.

What's the biggest challenge facing the industry no-one is talking about yet?

Whether Microsoft will leave the device business. It was interesting hearing some of the predictions during this year's channel Canalys event; I've not seen any comments from Microsoft to validate or deny that one.

If you could invite three famous people to dinner, who would they be?

George Best, Sir Winston Churchill and Princess Diana.

How has 2017 been for you?

I have been very lucky this year to have gone to some fantastic places for both business and pleasure purposes. Venice and Lake Geneva are amazing places.

What's the most extravagant business lunch you've ever had?

Last week at the Olympic museum in Lausanne, Switzerland. A stunning location surrounded by lots of sporting records.

Which global city best matches your personality?

I'm a London boy and it's still the best city on the planet - fast, furious and full of diversity.

What would be your super-hero power?

It's got to be a bit of Spiderman for me.

Complete this sentence. The worst thing about our rivals is… they don't realise how big our UK business will become.

What makes you nervous?

Watching and coaching my under-13 rugby team on a Sunday morning. I'm not sure what's more time consuming, running SHI or coaching a kids' team.

If you could eat one type of food for the rest of your life, what would it be?

I'm a pasta man, I'm afraid.

Sum up the channel in three words

Stronger than ever.