Alexa Greaves

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Alexa Greaves

Chief executive, AAG IT Services

Which tech figurehead do you admire most

I'd say Sir Richard Branson - by entering into industries as a challenger brand, he brings a level of fun and energy that inspires and connects with his audience. 

What's the biggest challenge the industry is facing that no one is talking about?

Brexit. There's a huge level of uncertainty within the channel that few people talk about because no one has a solution to it. 

If you could invite three famous people to dinner, who would they be?

Gordon Ramsay to liven things up a bit (and cook a good meal); James Nesbitt because I would want it to be fun; and David Bowie.

How has 2017 been for you?

A year of change. 

What's the most extravagant business lunch you've ever been to?

I used to work at JP Morgan Chase, so I went to Minneapolis to take one of my pension fund clients out for dinner.

What global city best matches your personality?

London - it's compassionate, resilient and ready for anything.

What would be your super-hero power?

Time travel so I could see what the world was like at any moment in history or the future.

Complete this sentence. The worst thing about our rivals is…it's a shame none of them are run by women. I think more female leaders would make for a more collaborative channel.

What makes you nervous?

Questionnaires.

If you could eat one food for the rest of your life what would it be?

Thai.

Sum up the channel in three words

Unpredictable, challenging, opportunity. 

 

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