Alex Tatham

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Alex Tatham

Managing director, Westcoast

Which tech figurehead do you admire the most?

Elon Musk. He is Tony Stark (Iron Man) and while he sells batteries, he will change the world.

What's the biggest challenge facing the industry no-one is talking about yet?

There are no challenges, only opportunities and hence the only thing that is holding us back is the limit of our imagination (oh, and some skills shortages!).

If you could invite three famous people to dinner, who would they be?

Grace Kelly, Sir Isaac Newton and Charles Darwin.

How has 2017 been for you?

Outstanding. Westcoast goes from strength to strength and grows in so many different directions. This gravitational pull brings new things for me to do every day. What a great company in a great industry.

What's the most extravagant business lunch you've ever had? 

Joe Hemani bought me a fried egg sandwich once.

Which global city best matches your personality?

London. It's loud, posh in places, multi-faceted - and quite simply fantastic!

What would be your super-hero power?

I would like to be in two places at once - I would get more done!

Complete this sentence. The worst thing about our rivals is… they aren't Westcoast.

What makes you nervous? Not very much! Jetskiing was harder than I thought!

If you could eat one type of food for the rest of your life, what would it be?

Red wine!

Sum up the channel in three words

Vital, energising, friendly.

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