Helen Hall

Executive chairman, AVR International & Custodian 360

Which tech figurehead do you admire the most?

Elon Musk. He's changing the way we drive, enter space and much more. Personally I don't quite believe that his cars are the love child of Aston Martin and Maserati as he's quoted. His sheer determination and his ability to make the impossible possible is awe inspiring.

What's the biggest challenge facing the industry no-one is talking about yet?

It is just starting to be talked about but I'd say it is AI. How do we defend against an AI crafted attack, be it a DDoS attack or a Malware campaign? The ability to morph as defences change to stop it and move the threat vector with intelligence and with greater speed than a human attacker will become a huge challenge.

If you could invite three famous people to dinner, who would they be?

Steve Jobs, Princess Diana and Jane Austen.

How has 2017 been for you?

Incredible. I became a mum in April to a healthy and happy little girl called Isabella, promoted Nick Kellaway to managing director in March while I became executive chairman of AVR and another start up, a managed endpoint security business called Custodian360.

What's the most extravagant business lunch you've ever had?

The Fat Duck in Bray. I've been very lucky to be taken there for work a few times now.

Which global city best matches your personality?

Las Vegas - I love a good calculated gamble!

What would be your super-hero power?

The ability to see into the future.

Complete this sentence. The worst thing about our rivals is… there's not enough innovation going on and those that seemingly only have price as their differentiator.

What makes you nervous?

Being driven up a runway at 180mph plus.

If you could eat one type of food for the rest of your life, what would it be?

Sunday roasts.

Sum up the channel in three words

Eclectic, fun, diverse.