Helen Hall

Executive chairman, AVR International

Tell us something most people won't know about you

I'm quite an introvert at heart.

What has been your highlight of 2018 so far?

My daughter's first birthday in April.

Which tech firm (other than your own!) do you most admire?

Tesla. It's changing the way we drive, enter space and much more. Elon's sheer determination and his ability to make the impossible possible is awe inspiring.

What is your guiltiest pleasure?

A jar of Nutella.

What would be your first act if you were made Prime Minister?

Build social housing for all our homeless.

What's the biggest untapped opportunity facing the channel?

Sorry, if I knew that we'd be making the most of it already.

What is your most treasured possession?

My mother's bracelet.

What do your family think you do all day?

Play with my daughter Isabella, read books and do embroidery.

Who has been your mentor in business?

Ian Vickerage, founder of Imago Group. I had the great fortune of meeting him in 2004 and we had 10 happy years working together.