John Masters

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John Masters

Global business development & marketing director, AVMI

Tell us something most people won't know about you

What I really want to be is an author.

What has been your highlight of 2018 so far?

Professionally, winning the Global Integrator award at the AV Awards. Personally, watching Sarri-ball getting the better of Liverpool.

Who would play you in the film of your life?

David Jason.

Which tech firm (other than your own!) do you most admire?

Tandberg and all its spin offs - focus on what the customer wants and fantastic execution and team spirit.

What is your guiltiest pleasure?

As if I would disclose that.

What is the most irritating tech buzzphrase of 2018?

‘Huddle room'.

What would be your first act if you were made Prime Minister?

To get a cup of coffee.

What's the biggest untapped opportunity facing the channel?

Audiovisual.

What is your most treasured possession?

My front door key.

What do your family think you do all day?

Sell big tellys.

Who has been your mentor in business?

Rod Randall (former mobile entrepreneur and now venture capitalist). Brain the size of a planet with matching charisma and energy.

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Microsoft headquarters in Redmond, Washington | Credit: Microsoft

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Highlights

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