Frank Salmon

CEO, CMS Distribution

Tell us something most people won't know about you

That's a struggle. In my last life I was a DJ and in my other life I enjoy coaching football.

What has been your highlight of 2018 so far?

There have been many, including opening a new office in Dublin and in Stockholm; Arsenal getting a new manager; however, the biggest highlight was winning a global contract and setting up in the US.

Who would play you in the film of your life?

Chris O'Dowd. He would make my life much more interesting and funny.

Which tech firm (other than your own!) do you most admire?

Apple. It has done a fantastic job in creating a user experience that is second to none on its consumer devices.

What is your guiltiest pleasure?

My annual golf membership - because I rarely play.

What is the most irritating tech buzzphrase of 2018?

‘GDPR'. Every other document I receive is password protected because of GDPR…

What would be your first act if you were made Prime Minister?

Go back to the country and take another vote on Brexit and settle the debate once and for all.

What's the biggest untapped opportunity facing the channel?

Automation - there are so many repetitive tasks in our daily lives that could be removed through automation.

What is your most treasured possession?

I would like to say my kids, but it's unfair to call them possessions, so my iPhone - I'd be lost without it.

What do your family think you do all day?

Sit in meetings, listening to people.