Chief digital officer, Daisy
Tell us something most people won't know about you
I'm the proud father of two sets of twins.
What has been your highlight of 2018 so far?
Taking my kids on a sailing boat for the first time. Sailing is a huge passion for my wife and I but we only plucked up the courage to get the whole clan on a boat this summer.
Who would play you in the film of your life?
I'm constantly teased about lookalikes. None of them look anything like me - Rob Bryden, Anton du Beke, Hugh Grant, Steve McManaman - take your pick.
Which tech firm (other than your own!) do you most admire?
Zuora - pioneering the subscription economy with a simple but brilliant model.
What is your guiltiest pleasure?
Crunchy Nut Cornflakes.
What is the most irritating tech buzzphrase of 2018?
‘Singularity in artificial intelligence'.
What would be your first act if you were made Prime Minister?
What's the biggest untapped opportunity facing the channel?
I'm not telling you.
What is your most treasured possession?
What do your family think you do all day?
Sell mobile phones.
Who has been your mentor in business?
Despite his recent form, I remain a huge Elon Musk fan. In my mind he is unique in being not only a completely original thinker but also an incredible executor - seeing those Falcon heavy rockets land back on those launch-pads was something else, wasn't it?