Andrew King

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Andrew King

Group chief executive, Grey Matter

What was your dream career as a child?

To join the Royal Navy - but unfortunately at the time I was not impressed with their IT!

What has been your personal highlight of 2019?

To retain our omnichannel (resale and distribution) direct status with Microsoft for CSP.

Which famous person deserves a (gentle) slap?

Any famous person who profits from the UK, but avoids paying their fair share of UK tax.

What two things (apart from family) would you grab if your house was on fire?

My phone (to call for help) and my Sage coffee machine.

Which of your 2019 predictions have come to pass?

That resellers and distributors who focus on turnover, not long-term customer satisfaction, continue to fail.

What TV show have you binge watched this year?

None!

How has 2019 been from a business perspective?

Organic, profitable growth.

What annoys you most about your commute?

I mainly work from home, but I love the commute down to Devon.

If you could witness one past event, what would it be?

The coronation of Elizabeth II. An amazing and uplifting occasion after what must have been a dreary post-war period.

How do you explain the channel to people?

We advise and help customers implement software solutions.

What have been your favourite and least favourite partner conference destinations?

My favourite is San Francisco. My least favourite by a long stretch - Las Vegas.

What is the biggest challenge facing the channel in 2020?

Continuing to invest in adding value, such as more services, but remaining profitable.

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