Jonathan Lassman

Director, Epaton

What was your dream career as a child?

Musician. In one of my psychometric tests I scored the highest for music and also the highest for sales.

What has been your personal highlight of 2019?

Getting child number one into university and child number 2 through GCSEs. Both have now got further than I did in the education system.

Which famous person deserves a (gentle) slap?

Arsene Wenger for not letting go sooner.

What two things (apart from family) would you grab if your house was on fire?

My phone and my wallet.

Which of your 2019 predictions have come to pass?

None yet - talk to me on 31 October.

What TV show have you binge watched this year?

The Boys.

How has 2019 been from a business perspective?

Best year yet.

What annoys you most about your commute?

Too much traffic, too many road changes and too many cyclists.

If you could witness one past event, what would it be?

Hitler's suicide, just to be sure he was dead.

How do you explain the channel to people?

If the correct channel is working with you then they become an extension of your IT team and it is a way for end users to protect themselves from making bad technology decisions.

What have been your favourite and least favourite partner conference destinations?

My favourite is Barcelona; my least favourite is anywhere with more than one-hour time difference.

What is the biggest challenge facing the channel in 2020?

Vendors not understanding the value of channel and stripping the margin from deals.