Alicia Shepherd

clock
Alicia Shepherd

Sales director, Terra Computer

What was your dream career as a child?

To be an astronaut.

What has been your personal highlight of 2019?

Running my first half marathon in 10 years and coming in with a PB of 1hr 52m.

Which famous person deserves a (gentle) slap?

Laura Kuenssberg - there really is no need to be quite that rude!

What two things (apart from family) would you grab if your house was on fire?

My Terra notebook and my Garmin watch.

Which of your 2019 predictions have come to pass?

I predicted I would run 10 x 10K races in 2019; I will have achieved 12 10K races and two half marathons.

What TV show have you binge watched this year?

Stranger Things - I was a little late to the party but binged all three series. I can't wait for series four.

How has 2019 been from a business perspective?

2019 has been a phenomenal year - we are tracking 40% growth and not to mention the awards we have picked up, including PC Vendor of the Year.

What annoys you most about your commute?

Middle lane hoggers followed closely by people that push in and never say thanks.

If you could witness one past event, what would it be?

The moon landing - did Neil Armstrong really take one small step for man, one giant leap for mankind? I don't want to believe the conspiracy theorists but…

How do you explain the channel to people?

Individuals drinking too much coffee, selling stuff.

What have been your favourite and least favourite partner conference destinations?

Dubai with Samsung in 2004 was amazing and my least favourite was Acer's conference in Paris, which was a sugar and caffeine overload just to work through all the PPT presentations, not to mention the boat trip where everyone was seasick.

What is the biggest challenge facing the channel in 2020?

I see two challenges: talent - finding and keeping good people; and more and more vendors dealing directly with end users, cannibalising reseller margins and new business opportunities.

By the way, Terra doesn't sell direct and will continue to be 100 per cent channel-focused.

 

 

More on SME

Netskope's channel sales more than triple as vendor expands UK footprint

Netskope's channel sales more than triple as vendor expands UK footprint

The security service edge provider says its UK net new channel sales exceeded expectations

clock 05 August 2022 • 2 min read
Capita sees tech division as 'significant driver' of revenue as half year results revealed

Capita sees tech division as 'significant driver' of revenue as half year results revealed

The professional services giant said it is 'pleased' with its financial results in its latest trading update

clock 05 August 2022 • 2 min read
US House speaker visits Taiwan as global chip supply fears increase amid China tensions

US House speaker visits Taiwan as global chip supply fears increase amid China tensions

Nancy Pelosi met with TSMC chairman Mark Liu, who recently told CNBC that ‘no one can control TSMC by force’

Dan Bennett
clock 04 August 2022 • 2 min read

Highlights

Staff & Salaries 2022

Staff & Salaries 2022

A snapshot of pay and headcount trends in the UK channel

Doug Woodburn
clock 09 March 2022 • 1 min read
Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Stephen Fenby talks to CRN after Midwich’s 2021 results in which profitability exceeded pre-pandemic levels

Josh Budd
clock 08 March 2022 • 3 min read
4 more vendors suspend sales in Russia following Ukraine invasion

4 more vendors suspend sales in Russia following Ukraine invasion

IBM and Microsoft are among a number of vendors which have also announced that they will halt sales in Russia following the invasion of Ukraine.

Dan Bennett
clock 08 March 2022 • 3 min read