Martin Lulham

What was your dream career as a child?

Fighter pilot - is it time to buzz the tower?

What has been your personal highlight of 2019?

(Hopefully) getting my pilot's licence.

Which famous person deserves a (gentle) slap?

Jeremy Clarkson, in light of his recent ranting about the general aviation community.

What two things (apart from family) would you grab if your house was on fire?

My wine collection and my rubber duck Bert.

Which of your 2019 predictions have come to pass?

That Liverpool would win the league - oh…

What TV show have you binge watched this year?

Peaky Blinders

How has 2019 been from a business perspective?

Very successful. More than 20% growth on last year with the same exceptional team, culture and ethics, facilitated by key relationships with great vendors, and a big push in recurring revenue managed services.

What annoys you most about your commute?

Not being able to cut through the local college to reduce my seven-minute commute to five!

If you could witness one past event, what would it be?

The gun powder plot. Intel could come in handy for Brexit purposes.

How do you explain the channel to people?

The frustrating passage of technology products from vendor to end user.

What have been your favourite and least favourite partner conference destinations?

Nice was Nice, Vienna has excellent kebabs. Copenhagen required a re-mortgage.

What is the biggest challenge facing the channel in 2020?

Building cloud revenue through the existing channel model in an ever-increasing direct market, while trying to differentiate from the pack.